Atlanta Hawks - State Farm Renovation

+ Infinite Scale
+ Amy Parry Projects

Shoot Date:


Description: This project was a collaboration with Infinite Scale Design Group (specializes in design and branding solutions for teams, sponsors and venues) and Amy Parry Projects (Boutique Art Consulting Firm).

Shot during the Hawks vs. Cavs game, this project offered the unique challenge of working around fans during a live game. The focus was to capture the signage and art work installed at the newly redesigned State Farm Arena located in downtown Atlanta.


Texas A&M AgriLife Research and Extension Center at Dallas

+ Allsteel



Description: The Texas A&M AgriLife Research and Extension Center (located in Dallas) houses scientific research, public outreach, and education programming to advance innovation in urban agriculture, healthy landscapes and ecosystems, and healthy food systems. Click here to learn more.

This was a case-study project for one of my long-time clients, Allsteel, who designs, builds, and delivers award-winning workplace furniture.


Life University

+ Choate Construction
+ Collins Cooper Carusi



Description: Life University is a private university in Marietta, Georgia. Established in 1974, it boasts undergraduate and graduate programs in health and wellness-oriented fields, and is best known for its Doctor of Chiropractic degree program

This was a cost-share project between Choate Construction & Collins Cooper Carusi.


Atlanta Hawks - Project #1 - "The Preview"

+ Hornall Anderson
+ Atlanta Hawks
+ ID3
+ Electrosonic

Shoot Date:


Description: With the massive new renovation underway at State Farm Arena, the Atlanta Hawks needed a big, bold, unifying vision to show premium seat and suite buyers and sponsors the True Atlanta Experience.

The experience is a full-sensory journey that builds anticipation and rewards curiosity. Innovations include a projection-mapped arena “pit” that encourages deep dives into seats, suites and hidden clubs. An immersive theater room responds to visitors’ movements, and serves up an anthemic video and awe-inspiring views. At the end, a meeting room provides an inviting space for conversation.

Shooting Challenges: Other than the main entrance room, there were no windows in the rest of the space. Therefore, we had to come up with a plan to strategically light the space yet still maintaining the moody atmosphere.

View Hornall Anderson’s case study