Atlanta Hawks - Project #1 - "The Preview"

+ Hornall Anderson
+ Atlanta Hawks
+ ID3
+ Electrosonic

Shoot Date:


Description: With the massive new renovation underway at State Farm Arena, the Atlanta Hawks needed a big, bold, unifying vision to show premium seat and suite buyers and sponsors the True Atlanta Experience.

The experience is a full-sensory journey that builds anticipation and rewards curiosity. Innovations include a projection-mapped arena “pit” that encourages deep dives into seats, suites and hidden clubs. An immersive theater room responds to visitors’ movements, and serves up an anthemic video and awe-inspiring views. At the end, a meeting room provides an inviting space for conversation.

Shooting Challenges: Other than the main entrance room, there were no windows in the rest of the space. Therefore, we had to come up with a plan to strategically light the space yet still maintaining the moody atmosphere.

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